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Online Ordering Leads to Bigger Tickets and More Repeat Business

Writer's picture: SpotOn Buffalo NYSpotOn Buffalo NY

Online ordering has become increasingly popular in recent years, and it can benefit restaurants in many ways. One of the most significant benefits of online ordering is that it can lead to bigger tickets and more repeat business. Here's how:

  1. Upselling and cross-selling: Online ordering platforms can suggest additional items to customers as they place their order, leading to increased ticket sizes. For example, if a customer orders a pizza, the platform might suggest adding a side salad or garlic bread to their order. This can help increase the average order size.

  2. Convenience: Online ordering is convenient for customers, which can lead to more frequent orders. When customers can easily order food online, they are more likely to order from your restaurant again in the future.

  3. Personalization: Online ordering platforms can remember customers' previous orders and make personalized recommendations based on their preferences. This can make customers feel valued and increase the likelihood that they will order from your restaurant again.

  4. Easy reordering: Online ordering platforms make it easy for customers to reorder their favorite items with just a few clicks. This can encourage customers to order from your restaurant again and again.

  5. Order tracking: Online ordering platforms often provide customers with real-time updates on the status of their order. This can help reduce customer anxiety and increase their satisfaction with the ordering process, leading to repeat business.

Overall, online ordering can lead to bigger tickets and more repeat business by upselling and cross-selling, providing convenience and personalization, easy reordering, and order tracking. By implementing an online ordering system, restaurants can increase customer satisfaction and drive more sales.

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